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Customers are not daft! Customers were not born yesterday! They are fully aware of the tactics played, especially when they are as extreme as this. The customer later told us that they could see our product was better than theirs, but also that the rep from Everest could not explain why their product would benefit them more than ours.
I find it astounding that this company continues to operate the same OTT techniques in times as trying as these. Pushy salesmen, aggressive sales tactics and ridiculous faked discounts will not work anymore; this is a different climate, requiring a different approach, especially to those of the younger generation genuinely looking to pay a reasonable amount of money for excellent service and product.
>Hi DGG
I take your point fully – it is not a good practice for the industry's reputation.
However, some customers do fall for this practice and that's why the reps are trained to sell this way. Everest are trading very profitably through the recession and this is part of the reason.
RCG
>It's the really old I feel for, we all know the older generation are very trusting, and unfortunately I can see companies which operate this tactic taking complete advantage and charging what ever they want to.