Get out on the street and get your company name on people’s minds. They may not want replacement double glazing right now, but maybe in a few months time, or even a year, that leaflet, brochure or business card that was sent to them might spring your company name to mind first.
The riskiest thing to do is to think that things are getting better and you don’t have to do as much as you did last year. That’s completely the wrong thing to think. You have to consider that this year will be as bad as last. If you make the same effort this year as last year, then there is plenty of money and extra work to be found.
Thinking the worst forces you to be on your toes and do the most you can, every time. Thats the way I work. Personally I work better under pressure. We all do here, which is why we came out of the recession safe and sound, with better knowledge and experience for when things get hard again.
>Customer retention is the key here everyone. Keep retaining your customers and keep selling more and more to them. "0% of your customers account for 80% off your sales…so why do companies focus so much on acquiring new customers? Yes you always need knew customers but surely reading the above statement, don’t you feel retention of your customers is more effective? Keep your customers happy, and sell more and more to them. You’ve already done the hard part, you’ve already acquired them! Now sell more and more to them through cross selling and up selling. Customer relationship marketing is the… Read more »
>Think I'll do a full post on what you've said, couldn't have hit the nail on the head better!
>hahaha il seen it…i wanted to annouce it on your page but obv i cudnt! Have a look at that link i sent on twitter.
Also, my mistake it should have read:
2-0% of your customers account for 80% off your sales :)
>Think you got away with it!