Recycled products still have a bit of a grotty image, admittedly I wouldn’t buy something that is recycled, purely because it isn’t new. Short minded I know, but this may be one of the obstacles the industry will have to overcome. In five years time the industry’s reliance on oil is going to cripple it, and unless we move away from producing polymers the way we do now, we are going to have problems.
The way we sell windows, doors and conservatories is changing, more and more so every year. With every year that passes, the more emphasis is put on sustainability and energy efficiency. And with every year that passes, the more customers are tuned in to the environmental cause. As an industry we are going to have to adapt to these changes. Companies are going to have to show off the best they can all their green credentials, be it in the product or how they operate as a company. This is how we can get round the recycling issue. If customers can feel like they are doing their bit, whilst at the same time lowering their energy bills, they won’t mind as much how or what their new windows are made from.
October is going to be the first major forced change, it will be interesting to see how those who haven’t adapted manage to survive in what is going to be one of the most environmentally centred industries.