Over the last couple of years, aluminium seems to have made a significant and sustained comeback. Success for aluminium has been found in high-end bi-folding doors and coloured frames. I’m sure that those of you down south will also report that aluminium is still a popular material choice down there. Aluminium has improved in appearance over the years and I think it is probably time for it to make more of an impact in the industry. If it is targeted at the right customers of course.
I think it is time for those companies who only sell PVCu to have a look at aluminium, especially the bi-folding doors, and add it to their product portfolio’s. Aluminium bi-folds aren’t going to be a regular seller unlike your standard white PVCu windows. But they are going to be those once-in-a-while high value contracts which earn you a lot of profit. As are the odd contracts where you sell coloured aluminium frames in a specialist building. You wont do it often, but when you do, this is your chance to earn a rare fat profit margin.
I am of course speaking from a PVCu installers point of view. Aluminium will probably never replace PVCu as their material of choice. I am simply saying that having the ability to sell aluminium for higher end projects, they’re probably going to open a few more high value doors.
Those who sell aluminium purely will probably back me up when I say they have seen an increase in interest in the product.
Now is the time to take a serious look at aluminium again. I’m not saying it’s going to over take PVCu, especially when it still holds 85% of the residential market. But high end alumnium products could win you those extra high-value contracts every company will be desperate to get.