Yesterday I was given a PDF copy of a new marketing e-book, Marketing & Lead Generation, from Dave Blakeman from RPS RoofWright. Having given it a quick read through I’ve found that it could be of good use to a great many of you out there.

During these recession years, the industry has evolved to be an extremely competitive one, I think too competitive. But, as the introduction to the e-book explains, it’s vitally important to get your marketing right, whether it’s your direct marketing or even as simple as how to negotiate with customers. Each little move can be so decisive.

The e-book covers all sorts of areas, from valuing the customer, guarantees, quotations and negotiating discounts, to lead generation, internet marketing, AdWords and everything else to do with marketing online.

Some parts of the e-book will cover familiar ground, something which I found as I was reading it, some of it however provides a lot of useful tips and reminders. As companies and sales people generally, we all get a bit lax from time to time, so the whole book, new stuff and same stuff, should provide a good little refresher session to us all.

The one part of the book which struck a particular chord with me was the negotiating discount bit. Don’t go thinking it’s going to go revealing some special tricks because it’s not. Happily it explains that most of the time you should be saying no to customers when they ask for money off, and then hitting back by asking them why. This is a breath of fresh air for me. Many of you will know how much of a gripe I have with sales and discounts and how phony they are. This e-book guide guides you down the path of honest, profitable selling without having to rely on discounts. The correct way of doing business.

Dave is taking part in the Cycle India charity ride in a couple of weeks for the charity Heal. If you would like to donate, then click here.

Until January 20th, Dave will send anyone a copy of the e-book if they make a £20 donation at: http://www.justgiving.com/Dave-Blakeman. Once you have confirmation of the donations, email that to dave.blakeman@rpssoftware.co.uk and he will forward you a copy of the book.