Back in May I started a survey which aimed to try and collate enough information to work out the national average price of some of the most popular work done within our industry. I didn’t get quite as many responses as I wanted in the end, but I think I have enough now to paint some sort of fairly accurate picture of the situation as it stands. So, what is going to follow is the 8 questions I asked people to fill in, along with the average based on the information given, as well as the highest and lowest answers too. The information given was done anonymously so no figures can be linked to any company. Here we go…
1. What was the price of the last ‘standard’ composite door you sold? By ‘standard’, I mean average size i.e. 900×2100, normal range of colours i.e. white, black, red etc, normal glass picked from a range within a brochure. No top lights or side lights.
Average: £954.81
Highest: £ 1400
Lowest: £400
Difference: £1000
Total number of answers: 31
2. What was the price of the last ‘standard’ PVC panel door you sold? By ‘standard’ I mean average size i.e. 900×2100, white in colour, glass design picked from a range within the brochure. No top lights or side lights.
Average: £650.36
Highest: £1000
Lowest: £200
Difference: £800
Total number of answers: 28
3 declined to give answers as they don’t sell panels any more, or haven’t for a long time.
3. What was the price of the last ‘average’ sized conservatory you quoted? By average, work on the dimensions of 4m x 3m or as close to that as possible. Please state whether it is a polycarbonate roof or a glass roof. White frames. Price should include base work and dwarf walls if applicable.
Average: £11231.07
Highest: £15779
Lowest: £4500
Difference: £11279
Total number of answers: 29
4. Based on a working average of 8 windows and 2 doors, what was your last price quoted for a house full of new windows and doors? This is based on white windows and standard composite/PVCu door. Allow for -/+1 window and -/+1 door if not exactly the average.
Average: £4902.16
Highest: £8500
Lowest: £3100
Difference: £5400
Total number of answers: 31
5. Based on a working average of 8 windows and 2 doors, what was your last price quoted for a house full of new windows and doors? This is based on foiled/woodgrain windows and foiled/woodgrain composite/PVCu door. Allow for -/+1 window and -/+1 door if not exactly the average.
Average: £6129.62
Highest: £10000
Lowest: £3650
Difference: £6350
Total number of answers: 29
6. What was the last price you quoted for bi-folding doors? Allow a size range of 2100mm wide to 3000mm wide. Any finish can apply, white, woodgrain, foiled, coloured etc. Material has to be PVC.
Average: £2698.52
Highest: £4450
Lowest: £1100
Difference: £3350
Total number of answers: 27
7. Based on a working average of 8 windows, what was the last price you quoted for a house full of new WHITE windows? Allow for -/+1 window if last quote isn’t exactly 8 windows.
Average: £3417.07
Highest: £5500
Lowest: £1999
Difference: £3501
Total number of answers: 28
8. Based on a working average of 8 windows, what was the last price you quoted for a house full of new FOILED/WOODGRAIN windows? Allow for -/+1 window if last quote isn’t exactly 8 windows.
Average: £4109.81
Highest: £6700
Lowest: £1999
Difference: £4701
Total number of answers: 27
In total, 31 people gave answers. You will have notice that there are some quite major differences between the lowest and highest figures given. One thing I would like to note at this point is that this is a national survey, so there will naturally be differences based on location within the country.
Some of the answers given really have astounded me (if they are to be believed 100%). I mean, £200 for a panel door, whether that is fitted or not, inclusive of VAT or not, is just impossibly low. One man bands surely cannot make any money out of that price!
At composite doors, a price of £400 is again worryingly low. How can any money be made out of that?
One point of importance is that 3 told me they don’t sell PVC panel doors any more. This I think is a good indication of where the market is right now and where it is going to go in the future.
A difference of over £11k between the lowest and highest priced conservatory is also something which staggers me. The lowest price given was inclusive of a polycarbonate roof. Still, this is very, very low.
It would be great to know what the rest of you think. I know you’ll probably be comparing your wares and your prices to these answers. Are you where you think you should be? Are your prices too low or too high?
If people have found this useful, I will try and do more in the future and get some more responses. The more that take part in these things the more accurate the results will be.
Thanks to those who took the time to take part. It really is appreciated and it has been fun doing this kind of post!
Interesting survey , just a shame more didn’t take part . But £200 for a door must be supply only ? £400 for a comp , must be SO too ?
Would seem that some of these prices must be what fabricator sell to the trade at. If not, no wonder so many companies go bust, they just don’t value there time or products.
Band and a strong guarantee should enable a higher price. Who hasn’t brought banded clothes ect when Quality seconds or Peacock could offer a more cost effective and pramagtic approach. It’s all about perceived value and it starts with the saleman/ installer.
Hopefully, you got at least a representative sample across the country. The low prices could really be dependent on the area and people’s budgets and expectations. If you live in a “deprived” area then obviously this will reflect on the prices but £200….wow! What’s the point? For ourselves we probably fall into the mid-upper range and this is because at the beginning of the year we reviewed our pricing policy, invested in a great salesman and even though we have increased our prices we have seen our lead conversions increase and for greater profit…figure that one out! We were nervous… Read more »
Well we supply only at around £565-650 for an average composite door (depending on colour) and that is cheap so no idea what they are supplying.
Average conservatory for £4500?? That guy needs to learn how to add up. Our average is around £12-14000 for a good specification.
£400 for a Composite Door… don’t know how anyone could be doing them for that price! however we have had random customers expecting to get one for around around that price, then been shocked when we quote over double. So I guess its believable someone could be doing them for around £400.
Obviously you would expect to see variances over the whole county in a survey like this.
Some of the differences in prices is very surprising and possibly worrying though.
Is it mainly a case of “you get what you what you pay for”?