>It’s Only A Theory!

>My post about Why Advertising Does Not Work, seemed to cause a bit of a stir.The whole point of that post was just to convey another way of looking at advertising and the effects of it. Personally I can see how the theory works, and that we probably should factor it in when we consider [...]

By |2016-10-24T20:24:39+01:00November 17th, 2011|Categories: advertising, double glazing industry, game theory|

>Why Advertising Does Not Work

>Flicking through the TV channels last night, I heard a rather interesting theory which went on to explain that advertising may not actually work.I forget exactly how the explanation of that theory goes (think it's called Game Theory, created by John von Neumann and Oskar Morgenstern in 1944), but I do know how it was [...]

By |2011-11-14T13:30:00+00:00November 14th, 2011|Categories: advertising, Double glazing companies, game theory, John, Oskar, TV advertising|
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