>Is it me, or do window TV ads seem to be getting better? I used to be of the opinion that a classy double glazing advert on the TV was an impossibility. Take this infamous example: With tacky, and unfortunately memorable ads like this one plaguing our TV screens, was the classy window ad completely [...]
>Flicking through the TV channels last night, I heard a rather interesting theory which went on to explain that advertising may not actually work.I forget exactly how the explanation of that theory goes (think it's called Game Theory, created by John von Neumann and Oskar Morgenstern in 1944), but I do know how it was [...]
>Many in this industry at some point envisage a national company going bust, many would like to see them disappear altogether. And you can see why, if they go, then there would be more appointments for everyone else. But I think otherwise, and here's why...Scenario: Mr & Mrs Jones are thinking about replacing their windows [...]
>The worst of the cold snap seems to have passed now, so hopefully we can look forward to a much more productive week at work. One thing I did notice this week as the latest Everest advert advertising a window scrappage scheme. Looking at the fine print on the ad they will give you up [...]
>Now this is a much better version of Safestyle's TV advert:Oozes class.
>All over the TV and radio you see and hear of sales. From sofas and furniture, and especially double glazing, and they always end with a deadline sounding something like: "must end Sunday" or something along those lines. But for a sale to have some modicum of credibility, it must actually have to come to [...]
>Jesus I'm churning out the posts!I had a browse on www.double-glazing-forum.com just now and Chris from DIY Conservatories has just talked about something which I also noticed the other day.Anglian's latest TV advert has been claiming of a scrappage scheme. Now whether they are advertising their own scrappage scheme as a tarted up offer, or [...]
>It's times like these I'm glad to be working for one of the smaller firms in West Yorkshire. Unlike a lot of the bigger double glazing firms, especially the larger regional and national companies, we don't have the large overheads. We don't have to rely big TV advertising campaigns or big newspaper ads to get [...]