There were a few grumbles yesterday at the launching of the Police Crime Maps, showing the amount of crime in any area and the types of crimes begin committed.

But I think the industry could use this information to their advantage. Being able to physically show customers the crime levels in their area may give them that extra push to go for new windows and doors. Bit of a scare tactic I know but this would give installers a great excuse to show off their security features to help sell their wares.

After doing a few searches on local postcodes its interesting to see that a lot of the crimes recorded were made up of burglaries, car thefts and robberies. The rest were made up by anti-social behaviour crimes. We should use this information to push our products and get a wary public to buy a bit more swiftly!