We use the internet for everything these days. Whether you are a person or a company, most of everything we do now involves either partly using, or completely using the web for the task at hand. Banking, shopping, school research, advertising and everything in between. And that last point is important.
As more and more news is being read online, traditional newspapers and magazines are being read less and less. What this means for advertisers is that less and less people are viewing their ads on the traditional mediums. Hence, other avenues need to be sought to make sure the a company’s adverts are seen by as many eyes as possible. The best way to do this is to get ads online.
In our industry, we have seen the rise of some prominent websites. Sites like my own, Aluminium Trade Supply and of course the impressive new MyTradeTV site. These sorts of sites are getting thousands upon thousands of views and visitors per month and these numbers are growing month by month. What this means is that a great proportion of the industry and potential customers are seeing these sites on a regular basis. So what better place to put an ad when the traditional print adverts are losing their readership?
Mobile devices are also taking up a significant proportion of page views. Busy people who are out and about will look at websites on their mobiles and tablet computers when they don’t have time to sit down at a desk. Think about it, how many people do you see now on a park bench or a train sat with a magazine or newspaper in their hand? No one, that’s who. They’re all looking at iPads and smartphones!
A smart move will be to pull out of print advertising altogether. It’s dying, quickly, trust me. People are reading their news, reviews, opinions and product releases online now instead of on paper. So why continue to spend your thousands of pounds worth of advertising budget on a shrinking medium? The proof that is works is there to see. Look at this site, look at mine, look at the Financial Times. In fact look at all the newspapers, all their sites have big ass ads on them. They know that people are turning away from print and towards the pixel. I dare say that all you MD’s and budget planners get together and figure out a new online strategy to maximise the exposure of the online ads that are going to get you the business and traffic you need.
there will be always newspapers. there will come a time when the internet is rendered useless by a massive solar flare . then the whole world will be back to normality and not this dumb assed view that we cant live without it . we managed 6000 years without it are we better off with it . i doubt it just look at the lazy youth we are breeding now. how can playing computer games be a hobby? its an addiction. flying models planes , mountain biking , kitesurfing , coin collecting etc etc are hobbies . we actually need… Read more »
“Think about it, how many people do you see now on a park bench or a train sat with a magazine or newspaper in their hand? No one, that’s who. They’re all looking at iPads and smartphones!” A slight exaggeration! You’re seriously telling me that at no point, in say the past year, you have seen someone reading a magazine or newspaper on public transport? And they are all looking at their devices instead. Rubbish! Certain local newspapers may die over the coming years, but if you think newspapers are dying out then you are very much mistaken. Print advertising… Read more »
I think it’s a little over zealous to claim that print advertising is dead and buried. Trade mags I agree have failed to move with the times and I myself have cut right back on our advertising in those types of publications. However, local newspapers and local publications are still very important to the success of a business. We run regular adverts in our local newspaper and it helps keep us in the spotlight and on the consumers radar. Allied with an online campaign you can ensure an overall blanket approach. Bear in mind, many people still avoid anything remotely… Read more »
Ha ha nice elevator pitch love it. On a finer point although I do agree with you in principle I do think that magazines are slowly disappearing and that the time is now right to spend money on advertising online as opposed to print. Having said that I dont think print is dead just yet. Solar flares killing the internet, I think your physics is a little bit dodgy there. Solar flares, even a massive one may knock out satellites but most of the internet is transmitted via fibre optic cable under the sea, satellites just cannot handle that much… Read more »