Wow, hard to think that Twitter was created all the way back in March 2006. In 2006, I was finishing my last year in education and preparing to go into full time work. At the time, I never really heard of Twitter. But fast forward to August 2010, when my blog was starting to get it’s first visitors, I joined Twitter and what was a fledgling glazing community in social media. Since then, it has grown massively and I have built up a nice little collection of followers. I have made some great contacts and I’ve been lucky enough to meet some of them in person. However, 7 years on since it’s launch, and despite the obvious benefits Twitter can bring to business, I do believe that there are many fenestration businesses not making the most of this free and powerful tool.

The ones I do think are using it right are the installers. A lot of installers have been using their Twitter accounts to promote their services and products to a growing consumer audience, which is great. However, I do believe manufacturers are missing a massive opportunity to interact which a potentially massive and growing customer base.

What does every manufacturer/supplier have? A sales force. Most of these sales forces will be equipped with smartphones capable of a fairly decent 3G or 4G signal, and can connect to pretty much any Wi-Fi hotspot in the UK. So why isn’t social media, especially Twitter, now a serious part of the overall marketing and interaction strategy?

For example, say you’re a medium to large manufacturer of various product within the double glazing industry. If you produce between 1000-2000 frames per week, you may have a sales force of around ten, give or take a couple. A clear simple strategy would be to have each of the sales force to set up a company orientated personal account and follow as many people in the industry as possible. It is important to make as many connections online as possible.

A full sales force online can be a powerful advertising tool for the company, as well as being a very quick and efficient way to be in touch with existing customers, as well as reaching out to new ones. It’s very simple really, yet I am surprised that I still haven’t seen a coordinated effort from the bigger companies to get their senior employees on the social media platform.

So, hopefully as few out there will read this and think on about how our industry is going to communicate in the future. Best of all, it’s free!