What used to split companies apart was the security that was used in their windows and doors. Luckily for us we always had a fantastic product with great security features. This helped us win orders against companies at the lower end of the market. However, as the industry progressed, other manufacturers began to catch up and the playing field become more level. The market began to merge together again, lines blurred and it became harder to win orders.
When security wasn’t doing the trick, the next road to go down was the aesthetics of what you were selling. There was a lot of plain out there. Lots of flat, chunky, boring PVCu frames. Then sculptured frames came along and became a game changer. We were one of the first to start using the sculptured frames, and that immediately set us apart from other competition. But, as with everything, over the years companies caught up and sculptured frames became the norm. The playing field levelled up again. Companies had to search for other selling points to win orders. That came in the form of things such as company history, white/cream/black woodgrain, age of the business, reputation, freebies etc. But nothing was significant.
That was until WER’s came along. Suddenly, here was something that was simple, was a clear advantage to installers and customers alike, and something to point an industry lost within itself back in the right direction. And it came just in time. Just as WER’s came to prominance, the industry started to decline in a very serious manner. WER’s gave struggling companies a lifeline. Something to help promote their products in a new ‘green’ light. WER’s mean’t profit margins could be restored, falling conversion rates could be boosted, and optimism grew. However, over the last 2/3 years it has been introduced, still only roughly a third (maybe less) of businesses have taken WER’s on board and actively sold the advantages. We use the energy efficiency of our products as our main selling point. When replacing windows in the future, energy efficiency is going to be one the of most important factors. So what has confused me is why so many companies are taking so long to get on board. When sculptured frames came out, companies quickly got on the band wagon, as they did with different coloured wood grains and break secure door cylinders. So, if any one reading this isn’t pushing WER’s, why? It’s given the window industry the jolt it needed, and is going to be the main driving force for many years to come.
>ummm jason your talking bollox
>the actual benefit to the customer in real terms id diddly squat. if a window is from a decent orofile and it has k glass in any case anything else is pie in the sky. lets face it most customers arent interested in usp you cant see.
cynical maybe but true. also look why they have been introduced certain manufacturers and organisations stand to make a lot of money from this for doing nothing more than pushing dodgy figurers in front of some government bod.
>Yes very cynical! Yes the GGF and BFRC stand to make a fortune due to product registration fees, but it looks like that WER's are going to be the main way to show compliance when Part L changes come about. The big question has been how accurate the science is when working out how much thermal gain energy rated windows actually achieve. What makes it worse is that the GGF can't show us the maths to prove to us how they worked it out. However, if your competitor isn't selling energy rated windows are you can offer them an 'A'… Read more »
>ha ha look at the companies sat on the board who decide the legislation. its no coincidence they have introduced new legislation they stand to gain millions. the average punter doesnt give a toss about being green they will be dead in 50 years time and the upvc windows will be old hat.they are oil based when the oil runs out so does your virgin upvc. theres only one concern of any business or government, hard cash. honest guys will like WYW and CON OUTLET B & P will always make a living because they are honest. i can take… Read more »
>More and more often we get asked about the energy efficiency of our windows, so I think the punter does care. Perhaps not all, but ther percentage that does will increase over the next few years, especially as the WER gains more media attention.
Keep thinking of a way to talk about what we can't talk about! I still couldn't publish that one!